Reach ParentsAt Their MostDecisive Moment
Parents searching for daycare are making high-commitment decisions. Position your brand in front of families actively investing in their children's future.
An Audience That Converts
Parents researching daycare are in active buying mode—for childcare, baby products, family services, and more.
High Purchase Intent
Parents actively researching are ready to buy
Annual Childcare Spend
Average family budget for daycare
Decision Makers
Primary household purchase decisions
Avg. Time on Site
Deeply engaged, not just browsing
Why Brands Choose DaycarePath
We're not just another parenting website. Our audience is laser-focused: parents actively searching for, comparing, and enrolling their children in daycare. This is a pivotal life moment with significant spending attached.
Hyper-Targeted Audience
100% parents with children 0-5. No wasted impressions on irrelevant demographics.
High Intent, High Value
Parents researching $15K+ annual commitments are primed for related purchases.
Trusted Environment
Our editorial content builds trust. Your brand benefits from that halo effect.
“Reaching parents at this moment is marketing gold. They're making big decisions and open to solutions.”
Marketing Industry Expert
Family & Parenting Sector
Meet Your Future Customers
Our visitors aren't casual browsers. They're parents in active decision-making mode.
New & Expecting Parents
First-time parents researching childcare options months before they need it. Prime time for brand discovery.
- Building registries
- Researching products
- High brand loyalty potential
Dual-Income Households
Working parents with disposable income, seeking solutions that save time and provide quality for their children.
- Above-average income
- Value convenience
- Willing to pay for quality
Decision Makers
Primarily mothers who control household spending and make purchasing decisions for the entire family.
- 73% female audience
- Key household decision maker
- Influences network purchases
Choose Your Visibility
From native content to premium placements, we offer flexible options to meet your marketing goals.
Sponsored Content
Native articles and guides that educate parents while showcasing your brand's value. Authentic integration that builds trust.
- Custom-written content
- SEO optimized for discovery
- Permanent placement
- Social promotion included
Starting at
Custom Pricing
Premium Directory
Featured placement in our daycare directory. Perfect for childcare providers, educational services, and local family businesses.
- Featured listing badge
- Top search placement
- Enhanced profile with photos
- Lead capture integration
Starting at
$199/month
Display Advertising
Premium banner placements across high-traffic pages. Targeted visibility to parents actively researching childcare.
- High-visibility placements
- Geo-targeting available
- A/B testing included
- Performance reporting
Starting at
$15/CPM
Ideal Partner Categories
These brands see exceptional results with our audience.
Ready to Reach Parents Where It Matters?
Let's discuss how DaycarePath can drive qualified leads and brand awareness for your business.
Start the ConversationNo commitment required. Let's explore what's possible.
Get in Touch
Fill out the form below and our partnerships team will reach out within 24-48 hours.